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Origin 18 Olive Oil

Our Approach

The logo for Origin 18 was created by taking an olive leaf and placing it as the negative space within an oval, creating an olive graphic. Within the wordmark, an 18 is hidden within the letters. In Hebrew, 18 or chai, is also a representation of “life”.

A clear glass bottle is coated in matte black, leaving the logo as a clear window. The tall bottle helps control the oil as it’s poured. Vinegar, coming in a white variation of the bottle, would let more light shine through the packaging, highlighting the variations in the color of the infused liquid.


Chase Hasper, Ashley Busenbark, Grant Mortenson