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Leland Redesign

Redesign

Leland International, a furniture company, wanted to refresh their look. Their existing products embraced a wide range of color, so we chose to utilize that within their branding. From these colors we created gradients to express the wide range of options they offered. Simple patterns add a textural element to the brand. Combining these elements with the new logo, pieces could be laid out within a grid, allowing for flexibility within materials. The rebrand also expanded into a new set of lifestyle-focused photography.