When purchasing a new camera, I realized that the boxes were chaotic and lacked sophistication and intrigue, especially considering the average cost of a Canon product. The revised design became very minimal, focusing on what was really necessary for a successful shopping experience.
Through the process, I came to realize that individuals in the market for cameras or camera equipment do a lot of research prior to making a purchase, such as testing the demo items within stores and reading reviews. Also, expensive items such as these are typically locked away from shoppers, so any information that is on the box ends up becoming irrelevant. Ultimately, the only pieces that needed to be on the box were a list of its contents and the barcodes.